Services to People: Challenges and Rewards. How Museums Can Become More Visitor-Centered

Summary:
This Wallace-commissioned report, the last in a series of three, explains how museums can provide a welcoming, satisfying environment that attracts large numbers of visitors without compromising high standards of presentation and scholarship. It examines how museums have reorganized operations or created new departments, trained staff to interact with people, upgraded ticket and admission services, improved training and used audience research to make themselves desirable places for first-time and return visits.

Published: April 2001, 67 pages

Publishing Organization: The Wallace Foundation

Document Type: Report

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